Breaking News: Big FM and Emami present exclusive 10- city on-ground campaign
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18-11-2013, 10:17 AM
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Big FM and Emami present exclusive 10- city on-ground campaign
MUMBAI: Big FM, India’s No. 1 FM radio network, known to use the power of the medium in new and exciting ways, announced the launch of an exclusive on-ground campaign named ‘Boroplus Miss Naturally Beautiful.’ This campaign which has already launched in colleges across 10 Indian cities gives young girls in the age group of 17-24 years a wonderful opportunity to participate in a specially conducted talent hunt to compete for the title of ‘Boroplus Miss Naturally Beautiful’ where they will be judged by noted local RJs.
The campaign is led by Emami’s newest brands Boroplus Anti-Pollution Daily Facewash and Advansed Moisturising Lotion and ends on 30 November. big fmAs Big FM and Emami take the campaign across the cities of Indore, Bhopal, Delhi, Chandigarh, Bengaluru, Ranchi, Surat, Kanpur, Allahabad and Jalandhar in the next few days, young girls can take advantage of the fantastic opportunity to celebrate their beauty by registering for the contest at their colleges. The talent hunt will be conducted in ten colleges in each city and will be actively promoted through Big FM. Big FM has designed ‘Boroplus Miss Naturally Beautiful’ on the popular talent hunt format and is expecting to garner huge participation by way of unfussy registration processes, straightforward format and down-to-earth message of being naturally beautiful. Targeted at young girls across the country, the exclusive campaign in association with Emami urges India’s young, smart and confident girls to sample the brand’s new products while celebrating her beauty in a unique way. Commenting on the launch of ‘Boroplus Miss Naturally Beautiful’, Ashwin Padmanabhan, Business Head Big FM said, “This initiative allows young aspiring ladies to come to the fore basis parameters like natural beauty, talent and intellect. The property makes for an excellent sampling opportunity for Boroplus. We are happy to continue to offer value through our campaign to our listeners and marketers.” Read more at: http://www.televisionpost.com/press-rele...-campaign/ | TelevisionPost.com |
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