Breaking News: FTA channels gain with BARC’s rural roll out; Zee Anmol comes 3rd in Hindi GECs
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23-10-2015, 01:40 PM
(This post was last modified: 23-10-2015 01:41 PM by jpja.)
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FTA channels gain with BARC’s rural roll out; Zee Anmol comes 3rd in Hindi GECs
MUMBAI: With the roll out of rural data by BARC, the pecking order of the Hindi general entertainment channel (GEC) genre has seen a major shift towards the free-to-air (FTA) channels.
While Star Plus and Colors remained put at number 1 and 2 respectively, ZEEL’s Zee Anmol has moved up to the number three position in the Hindi speaking markets (HSM) as per BARC data for the week ended 16 October, which comprised All India (U+R). Zee TV is at the fourth position while Star India’s Star Utsav came up to fifth. Life OK was placed sixth on the chart, while pubcaster DD National is seventh. As a result, Multi Screen Media (MSM) channels Sony Entertainment Television (SET) and SAB were pushed down on the chart to eighth and ninth spots respectively. Rounding off the top 10 was Viacom18’s Rishtey. Highlights across genres: Star Plus maintains its leadership with 804214 Rat (000s) followed by Colors at 708747 Rat (000s). Zee Anmol jumps to number 3 with 609189 Rat (000s). DD National registered an Average Time Spent (ATS) of 53 Min 39 Sec highest among Hindi GECs. Rishtey is amongst top 10 Hindi GECs with 270072 Rat (000s). In the news genre, Times Now maintains its leadership with 560 Rat (000s) followed by CNN IBN at 233 Rat (000s). Sports sees major spike in ratings. Star Sports 1 holds number 1 position with 162592 Rat (000s) on the back of Paytm ODI Trophy 2015- India vs South Africa. Star Gold becomes No 1 Hindi Movie channel with 486374 Rat (000s) with the premier of Bajrangi Bhaijaan. Aaj Tak is number one in Hindi News genre with 72067 Rat (000s). Sun TV with 1092231 Rat (000s) topped the Tamil GEC genre. It also becomes the No 1 channel on All India basis ahead of Star Plus and Colors. ETV Telugu maintains No 1 position in Telugu GEC market with 424252 Rat (000s). Colors Kannada maintains its ranking order in the Kannada GEC space with 211268 Rat (000s). Zee Marathi with 116598 Rat (000s) leads the Marathi GEC genre. In the Malayalam GEC genre, Asianet topped the chart with 413385 Rat (000s). Star Jalsha tops Bengali GEC space with 241463 Rat (000s). Discovery Channel stays ahead of competition with 6433 Rat (000s). Kids genre sees spike in ratings, Nick is the number one kids channel with 97227 Rat (000s). MTV is the No 1 Youth channel with 14219 Rat (000s). ET Now tops the English Business news genre with 484 Rat (000s). Movies Now maintains its leadership in English Movies genre with 3200 Rat (000s) followed by Sony Pix at 1893 Rat (000s). Zee Café maintains its leadership in English Entertainment genre with 103 Rat (000s). “I am delighted to present to the broadcast and advertising industry the all India ratings. We have been able to give to the country a view of “What India Watches” as promised,” said BARC India CEO Partho Dasgupta. Guests cannot see images and links in the messages. Please register to forum by clicking Register Here to see images. |
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