Breaking News: MRF launches specialedition tyre for CricketWorld Cup
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09-02-2015, 12:42 PM
Post: #1
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MRF launches specialedition tyre for CricketWorld Cup
MUMBAI: MRF Ltd, India’s largest tyre
manufacturer, has launched ZSPORT, a special ICC Cricket World Cup (CWC) 2015 edition tyre. The tyre was unveiled at a grand event hosted by MRF in the city, which was graced by Sachin Tendulkar. The audience also got an exclusive glimpse of the ICC CWC trophy that was unveiled at the event. MRF is a global partner of the global cricket extravaganza. The new range of tyres by MRF also sports a special ICC CWC logo. The tyre is designed to deliver excellent performance and has been launched for cricket lovers across the nation. This tyre can be fitted on over 25 models of cars in the mid and premium segments in India. MRF MD Arun Mammen said, “MRF is extremely proud about its long-term association with cricket and excited about being a global partner of the ICC World Cup 2015. The launch of this unique product is just a testimony to our commitment to the game. This is a global first by MRF and we are confident that this product will connect instantly with Cricket lovers.” “I am delighted to be a part of this and it is really heart-warming to see the excitement around the Cricket World Cup. MRF through the years has always believed in nurturing talent for cricket and the ZSPORT World Cup limited edition tyre and initiatives such as Pace Tryouts are a strong tribute to MRF’s passion for the game,” Sachin Tendulkar said. Commenting on the new launch, MRF EVP marketing Koshy Varghese, said, “The ZSPORT is a superior product with great handling and braking in wet and dry conditions. MRF enjoys strong brand equity in the commuter segment and we want to increase our brand salience in the mind of the youth segment. Our premium products are all about delivering high performance and reliability and this association will further strengthen the relationship which we enjoy with all customer segments and key stakeholders across the world.” http://www.televisionpost.com/news/mrf-l...world-cup/ |
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09-02-2015, 07:41 PM
Post: #2
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RE: MRF launches specialedition tyre for CricketWorld Cup
good thread bro
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