Breaking News: MTV launches first web fiction series ‘Saturday Night, Alright’
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14-11-2013, 07:31 PM
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MTV launches first web fiction series ‘Saturday Night, Alright’
MUMBAI: After innovating with content on television and digital platforms, MTV India now goes a step ahead by launching its first exclusive web fiction series ‘Saturday Night, Alright’.
Aiming to revolutionise fiction shows on the web, ‘Saturday Night, Alright’ will depict the lifestyle of the young and independent urban breed, through the lives of four friends. Like millions of youngsters their age, the protagonists get together at the end of the working week for drinks and inadvertently end up discussing friendship, love, bosses, relationships, sex, cricket, politics and more. The show is intended to be short and funny with all the right conversations that the youth can connect to. MTV EVP and business head Aditya Swamy said, “Saturday Night, Alright sits on the rich intersection of content, format and platform. Custom made for the millennial; it is a branded content at its effective best. Created exclusively as a web series, this is the beginning of a new trend, and we are happy to be at the centre of the change.” A 12 part series, each episode will be of 10-12 minutes and will cover the friendly banter over the course of one Saturday night. In a bid to keep the audiences engaged and their interest levels intact, the channel has made short and concise episodes of the show. MTV Digital head Ekalavya Bhattacharya added, “We mapped that the video content consumption patterns of the urban, digitally active audience has increased substantially over the past few years and we wanted to tap this trend by serving content that is specially tailored for this group. With this show we foray into the world of web-fiction. ” MTV has got on-board McDowell’s No. 1 soda for the show. Apart from its own fans, the channel also intends to tap into social conversations of the brand and build engagement through original content. The content of the show will be hosted and distributed on MTV India and McDowell’s No. 1 Soda’s social and digital media assets. USL India marketing head Unnati Sinha stated, “McDowell’s No.1 soda is an icon of friendship and has created numerous golden moments of get-togethers with close friends. Saturday Night, Alright showcases the world of McDowell’s No.1 and connects with young adults through the digital media.” Read more at: http://www.televisionpost.com/television...t-alright/ | TelevisionPost.com |
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