Breaking News: Sony Max reinforces channel positioning through new campaign
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17-12-2014, 09:17 AM
Post: #1
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Sony Max reinforces channel positioning through new campaign
Multi Screen Media’s Hindi movie
channel Sony Max has rolled out a new campaign to promote and spread the channel’s tagline ‘Deewana Bana De’. The new campaign watchword ‘Ab Khulkar phailegi Deewangi’ is an extension of the channel’s positioning and talks about how there is a little bit of filminess in all of us. The campaign has three different TVCs which visually manifest how ‘deewanapan’ can add flavour to ordinary moments in life. Conceptualised by DDB Mudra, the campai The 360-degree marketing plan also includes a digital campaign, WIS TV (in Gujarat) and cinema across key markets spread over the next month. Commenting on the launch of the new brand campaign, Sony Max senior EVP and business head Neeraj Vyas said, “MAX has a special place in the mind and heart of our viewers and our new campaign is an attempt to keep doing that. The campaign reflects the special significance that movies have on people and how life can be enjoyed by infusing a bit of drama in our mundane lives. It reinforces our belief that movies are extremely close to people’s daily life.” showcases how the extremely passionate movie buff relates and gets influenced by movie characters, dialogues, music, scenes and how all this ‘deewangi’ percolates down to his daily life. The first TVC shows how an extremely slow tuk- tuk driver gets charged up by listening to the ‘Dhoom’ song tune and starts cruising through the road in full speed. The second TVC shows bridesmaids along with an old aunt making a war cry for the bride ‘Chak De’ to perk her up from the anxiety of her ‘suhagraat’. The third TVC shows how a furniture showroom salesman, bitten by the Bollywood bug, replicates the iconic Zanjeer movie scene while attending a customer. The brand films have been directed by ace ad film-maker Anaam Mishra of Crome Pictures. To promote the campaign, the channel will run the TVCs across 32 channels (apart from its own TV network) for over three weeks. Guests cannot see images and links in the messages. Please register to forum by clicking Register Here to see images. |
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17-12-2014, 06:42 PM
Post: #2
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RE: Sony Max reinforces channel positioning through new campaign
Good update
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