First On Net: Viacom18 names its digital VOD platform VOOT
|
26-10-2015, 02:49 PM
Post: #1
|
|||
|
|||
Viacom18 names its digital VOD platform VOOT
MUMBAI: Viacom 18 Digital Ventures, the digital arm of Viacom18, has unveiled its OTT video platform’s brand name and identity.
The soon to be launched service has been branded ‘VOOT’ – an expression used by today’s digital generation to express happiness, enthusiasm and triumph. The brand identity for VOOT, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design. Viacom18 group CEO Sudhanshu Vats said, “As one of the fastest growing media companies in the country, for us at Viacom18, digital content creation, delivery and access are essential focus areas for driving growth. With VOOT, we set out to leverage an already digitally engaged audience with our content offerings. VOOT will not only be the singular and exclusive destination for Viacom18’s content portfolio, but will have an equally strong focus on original programming created especially for the platform. The brand mission of VOOT is to create a whole new world of entertainment, filled with happy discoveries and addictive content” Viacom 18 Digital Ventures COO Gaurav Gandhi said, “The idea of creating this new brand VOOT comes from our desire to create a new, alternate and differentiated world of entertainment for audiences in the digital space. The core essence of the brand is ‘infectious fun’ and ‘happiness’, and this is something that not only flows through in our bright and colorful logo, but will also resonate in our content philosophy. Just like the expression VOOT, the entire philosophy and experience of the service promises to be joyous and celebratory in nature. The digital video market, both in terms of audiences and revenues, is set to explode over the coming years. VOOT will not only target to gain a sizeable share of this market over the years, but also lead the way and set new trends in original content creation in this space.” VOOT, besides being the singular and exclusive destination for Viacom 18 network’s content portfolio, will have an aggressive original programming strategy for the service. Working with strong technology, content and branding partners in India and across the globe, the new service will deliver high quality content to consumers on a wide variety of connected devices over Wi-Fi, 4G, 3G and 2G networks. |
|||
« Next Oldest | Next Newest »
|
Possibly Related Threads... | |||||
Thread: | Author | Replies: | Views: | Last Post | |
New: Airtel Digital TV initates merger talks with Dish TV | SENTHIL KUMAR | 3 | 700 |
08-08-2019 08:58 PM Last Post: SatVijay |
|
SHF Exclusive: Number Of Channel Available In All DTH Platform | Sajee | 128 | 45,559 |
08-09-2015 11:55 AM Last Post: Sajee |
|
Update: From analogue to digital : The story of Indian Cable and DTH industry in 2014 | biswanandan | 3 | 1,274 |
07-01-2015 12:54 PM Last Post: Sgokul gp |
|
Breaking News: Care World Coming Soon 3 DTH Platform | Sajee | 6 | 1,505 |
04-01-2015 09:15 PM Last Post: Rushil.D |
|
Breaking News: Epic ties-up with Tata Sky, Airtel Digital and Videocon d2h | Dileep Kumar | 3 | 1,052 |
18-11-2014 10:52 PM Last Post: Sajee |
|
SHF Exclusive: First Indian Digital TV Honours celebrates digitisation's leading practices | SARAVANA RAMESH | 0 | 2,207 |
29-01-2014 12:06 PM Last Post: SARAVANA RAMESH |
|
Update: ALi partners ACCESS STB Labs for digital TV set-top box manufacture | SARAVANA RAMESH | 1 | 1,688 |
19-01-2014 10:04 PM Last Post: Deep.S |
User(s) browsing this thread: 1 Guest(s)