IndiaCast to expand Colors’ presence in New Zealand via Sky
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09-02-2016, 12:37 AM
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IndiaCast to expand Colors’ presence in New Zealand via Sky
MUMBAI: IndiaCast, a multi-platform content asset monetisation entity jointly owned by TV18 and Viacom18, is set to expand Hindi general entertainment channel Colors’ presence in New Zealand from 9 February. Viewers in New Zealand will have access to the offerings from the Colors content library as part of Sky’s foreign language subscription channel line-up. With this, IndiaCast will strengthen its footprint in the New Zealand market after engaging viewers across more than 135 countries.
Colors CEO Raj Nayak said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.” Colors offers fiction dramas, non-fiction, reality shows, live events and blockbuster movies. The programming line-up caters to many entertainment needs of the Indian diaspora across the world. Commenting on the association, IndiaCast Group CEO Anuj Gandhi, said, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.” Added Sky director of content strategy Megan King, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.” To create widespread awareness about Colors availability on SKY in New Zealand, IndiaCast would be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online. IndiaCast is India’s first . The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company (TV18, Viacom18, A+E Networks|TV18 & ETV network) channels & content. Reference: http://www.televisionpost.com/television...d-via-sky/ | TelevisionPost.com |
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