NDTV India to go FTA from 8 April
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10-03-2016, 09:49 AM
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NDTV India to go FTA from 8 April
MUMBAI: With most of the Hindi news channels having presence on Prasar Bharati’s free DTH platform Freedish, NDTV Group’s Hindi news channel NDTV India has decided to go free-to-air (FTA) from 8 April across all distribution platforms.
NDTV India is currently a pay channel priced Rs 8.02 on non-addressable platforms and Rs 3.37 on addressable and direct-to-home (DTH) platforms. NDTV India will be the only FTA channel in the NDTV bouquet comprising NDTV 24×7, NDTV Profit/Prime and NDTV Good Times. The company has issued a public notice stating “NDTV India which is a pay channel now would be a free-to-air channel in India across all platforms effective midnight 8 April 2016″. Aaj Tak, IBN7 and Zee News are the national Hindi news channels that are pay. Most other Hindi news channels are FTA. Freedish has emerged as a preferable destination for Hindi news channels due to its vast reach. Not only are FTA channels like India TV, News24, News Nation and India News available on Freedish, even pay channels like Aaj Tak and IBN7 have launched on the platform realising the immense potential of the platform. ABP News is the only exception among the leading FTA news channels in Hindi. Will NDTV India also take the Freedish route? “We have not yet taken a call. We will decide in the next fiscal,” said NDTV head of affiliate sales/BD and network distribution Rahul Sood. According to NDTV, its Hindi news channel stands strong as one of India’s leading credible news channels preferred by an audience that seeks quality programming and pure news as opposed to sensational infotainment. NDTV India’s tagline is ‘Khabar Wahi Jo Sach Dikhaye’. The key shows on the channel are: Prime Time 21:00–22:00: A debate show with the top newsmakers of the day, hosted by Ravish Kumar Newspoint @ 10: A live debate where a live audience asks direct questions to politicians, newsmakers and experts, hosted by Abhigyan Prakash Badi Khabar @ 6:00 pm weekdays: The first take on the day’s biggest story with the players themselves as the news develops. It is hosted by Nidhi Kulpati. Hum Log: A panel of eminent personalities from various walks of life are thrown in to face an audience with burning questions and a strong desire for straight answers on vital issues facing the country, hosted everySunday by Ravish Kumar Mukabla: The week’s big fight between the people who made the most important and controversial news in the week, hosted on Saturdays by Abhigyan Prakash. Guests cannot see images and links in the messages. Please register to forum by clicking Register Here to see images. |
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21-04-2016, 11:10 PM
Post: #2
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RE: NDTV India to go FTA from 8 April
any1 one watching?
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25-04-2016, 10:18 PM
Post: #3
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RE: NDTV India to go FTA from 8 April
(21-04-2016 11:10 PM)Mohammed Yaseen Wrote: Guests cannot see images and links in the messages. Please register to forum by clicking Register Here to see images.OR Login to view. yess !! only Expert are watching ...... |
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26-06-2016, 12:39 PM
Post: #4
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RE: NDTV India to go FTA from 8 April
so far not avl; may be we have to wait till next 8th April
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