New: 9X Media rechristens ‘9XE’ as ‘SpotboyE’
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31-12-2015, 12:28 PM
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9X Media rechristens ‘9XE’ as ‘SpotboyE’
MUMBAI: 9X Media has rechristened its Bollywood news show ‘9XE’, which airs on 9XM, as ‘SpotboyE’.
‘SpotboyE’ is now a daily show airing on 9XM and 9X Jalwa. The name change will also be seen on the Bollywood news portal 9xe.com, which will now become SpotboyE.com. 9X Media chief programming officer Amar Tidke said, “We are excited at the launch of ‘SpotboyE’, our first step towards providing content that is platform-agonistic. Being the early adapters of the second screen, we realise that the youth want to consume content on the go. Hence, the format is conceptualised and executed keeping it edgy and crisp. We are confident that our differentiated content delivered across platforms and channels will resonate with all those who love their Bollywood.” ‘SpotboyE’ is targeted at viewers who want to get the latest news on their favourite Bollywood stars, films, etc. at the earliest. This Bollywood insider will provide exclusive content such as movie trailers, behind-the-scene exclusive pictures, events, movie stills and much more. ‘SpotboyE’ will also launch an app across iOS and Android platforms. 9X Media SVP & head of digital Vibha Gosher said, “India loves everything Bollywood and its beautiful people. 9X Media has constantly entertained and engaged Bollywood fans across 9XM, 9X Jalwa and 9XE. ‘SpotboyE’ is a bigger and better avatar of 9XE. ‘SpotboyE’ is a Bollywood insider on the move. Get all the updates as they happen by downloading the SpotboyE application (iOS and Android) or the official website (SpotboyE.com). We deliver news first. Armed with a fantastic team of journalists, SpotboyE will soon be India’s favourite destination for confirmed Bollywood news, exclusive interviews, exclusive movie reviews by Khalid Mohamed, box-office collection, music updates, fashion and TV entertainment besides loads of fun engaging content.” ‘SpotboyE’ will be promoted across digital and social media platforms via ads and banners. Guests cannot see images and links in the messages. Please register to forum by clicking Register Here to see images. |
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