New: DD Direct Plus now rebranded as FREEDISH
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23-11-2013, 09:55 PM
Post: #1
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DD Direct Plus now rebranded as FREEDISH
DD Direct Plus now rebranded as FREEDISH
MUMBAI: Doordarshan’s direct-to-home (DTH) platform, DD Direct+ has been renamed to ‘FREEDISH’. The trademark has been registered and highlights its unique proposition of being free from any monthly payment for life. DD conducts a transparent e-auction for placement of private channels on its DTH platform. In the recently concluded e-auction, a new system of e-auctioning was adopted after approval of the Prasar Bharati Board. “The new system of e-auctioning, in which auctioning was done for 28 channel slots, has yielded positive results. In comparison to previous years e-auctioning, where the average price per channel for 28 channels auctioned was Rs 2.73 crore, in the present year the average price has risen sharply to Rs 3.7 crore, a growth of nearly Rs 1 crore per channel,” states a report sent by DD. The platform is also planning to expand its channel carrying capacity. The work contracts, according to the report sent by DD, has already been finalised and equipments are now being shipped for taking the total carrying capacity of the DTH platform to nearly 120 channels, which doubles the present capacity of 59 channels. DD expects that the increase in number of channels will lead to substantial increase in the viewership base. Please Upload Screenshots Here : http://www.sathunters.in I Do Not Answer Questions In PM! For All Questions There Is a Forum Where, To The Extent Possible, I Will Answer. |
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23-11-2013, 10:05 PM
Post: #2
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RE: DD Direct Plus now rebranded as FREEDISH
any logo about freedish
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24-11-2013, 11:13 AM
Post: #3
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RE: DD Direct Plus now rebranded as FREEDISH
Good news...
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24-11-2013, 03:26 PM
Post: #4
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RE: DD Direct Plus now rebranded as FREEDISH
MUMBAI: Direct to home TV (DTH) subscribers are in for a bonanza. And it's coming courtesy the government-owned Doordarshan which has rechristened its free DTH service DD Direct+ as FREEDISH. Not just that. It is all set to get a makeover à la its private sector DTH cousins and launch snazzy call centres. There's more: a new package of 120 channels which will require activation of a new range of consumer set top boxes (STBs) is being introduced.
DD sources say that the work contract for the same has already been finalised and the equipment is currently being shipped. “We currently have 17 million active subscribers and expect to add a million subscribers per month once we start the 120 channel STB service,” says a DD official. The pubcasters’ current 59 channel STBs cost Rs 1200, while the 120 channel STBs are expected to be priced at Rs 1400. The 59 channels include 21 DD channels and 38 other channels offering a wide variety of entertainment, musical, devotional, educational, news, international channels. “We are now working towards offering 120 channels free of cost for a lifetime to DTH consumers,” he adds. So what happens to the old STBs? “Well, if the existing customers want to switch to 120 channel STB, they will have to buy the new one,” says the official. DD is also deviating from the past as subscribers to its FREEDISH 120 channel service will need activation of their STBs. As a consequence, the pubcaster hopes it will have a better handle on data relating to its subscribers. “We were unhappy with the way we were functioning. While earlier we were unorganised, the whole idea of introducing the service is to streamline the whole process,” says the official. Currently, seven international makers are supplying the STBs to DD and the plan is to bring in new ones into its fold. “We have already received several bids from international and national players,” informs the DD official. Local STB manufacturers will be authorised only after their products comply with BIS specifications. “Until now, customers could only buy the STBs through local shopkeepers. Now we are setting up call centres to interact with our customers. These call centres will be set up according to our guidelines, but at the STB manufacturer’s expense,” the interested parties can approach us for the same," says the official. The DTH operator says the service will continue to beam off INSAT 4B as it has enough capacity for the additional channels it is offering. While the new name doesn’t feature on the website as yet, the trademark for the new name has already been registered. It is to be noted that DD had recently conducted an e-auction for placement of private channels on its DTH platform after the Prasar Bharati Board approved it. The new system of e-auctioning, in which auctioning was done for 28 channel slots, has yielded positive results. In comparison to previous years e-auctioning, where the average price per channel for 28 channels auctioned was Rs 2.73 crore, in the present year the average price has risen sharply to Rs 3.7 crore, a growth of nearly Rs 1 crore per channel,” states a report sent by DD. |
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26-11-2013, 08:56 AM
Post: #5
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RE: DD Direct Plus now rebranded as FREEDISH
India's public broadcaster Doordarshan (DD) is launching a new package of 120 channels for its direct-to-home (DTH) satellite TV service, previously known as DD Direct + and reportedly to be renamed Freedish.
After launch in March 2014, the broadcaster expects to add a million viewers to the expanded INSAT 4B-based free-to-air service each month, according Indiantelevision.com. DD Direct + currently has a reported 17 million active viewers for its 59 channel service – comprising 21 DD channels and 38 others. It costs INR1,200 to purchase a set-top box for the existing DD Direct + service, while the 120 channel enabled STBs are expected to be priced at INR1,400. The purchase of the set-top box is a one-off purchase, with no subsequent monthly subscription. Set-top boxes for the expanded service are already being shipped from seven international manufacturers. Unlike before, customers will need to activate their DD recommended set-top boxes to receive the newly encrypted signals. Call centres will also reportedly be established to improve customer service. In addition to DD Direct +, there are six private pay-TV DTH platforms in India: Dish TV, Tata Sky, Airtel Digital, Sun Direct, Videocon d2h, and Reliance Digital Read more: Doordarshan expands and renames DTH TV service - Rapid TV News India http://in.rapidtvnews.com/free-tv/2505-d...z2lic6Hw7f |
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