New: Star evaluating proposals for subletting Team India jersey sponsorship
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25-02-2014, 08:29 PM
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Star evaluating proposals for subletting Team India jersey sponsorship
While there were speculations that Star India, which owns the telecast rights and is the title as well as the team sponsor of the Indian cricket team, is looking at selling jersey sponsorship, a top executive of the company has confirmed that it is evaluating the commercial proposals for the same. However, it will be for its marquee clients only and at a premium.
“It [jersey sponsorship] is the most prized asset of this company and we will give it to someone who’s important to us and is willing to pay good money,” Star India COO Sanjay Gupta told TelevisionPost.com. Last year, Star India had picked up the title sponsorship rights of team India till 2017 with a winning bid of Rs. 1.92 crore (Rs 19.2 million) per match. The team sponsorship rights cover the BCCI, ICC and ACC events for the period 1 January 2014 to 31 March 2017. Rights include the right to be called the ‘Official Team Sponsor’, and to display a commercial logo on the team clothing of the senior Men’s Cricket Team, the U-19 Men’s Cricket Team, the Men’s A-Team and the Women’s Team. “Jersey sponsorship is a very interesting aspect to be opened up to some of our marquee clients to see if they can build their brands on the back of it. We currently sell FCT [free commercial time], we sell sponsorship of our cricket series, and if there is a need, we can also sell jersey sponsorship,” Gupta added. The company, Gupta said, is evaluating commercial proposals to see if it can give serious value to its clients and make more money. “It has to make commercial sense. We have built strong brand with the Star logo on the jersey, so why not consider someone else too.” While the company is evaluating proposals, it is yet to finalise on any client to sublet the jersey sponsorship. Star India had taken the jersey sponsorship with a focus on building its brand. “We are very focused on building Star as a brand, hence this jersey sponsorship. We are happy that within the first series, there is 35–40 per cent unaided awareness of Star as a sponsor of the jersey. We believe brand is one of the critical aspects in a business,” he added. Gupta added that as a business, Star India is very keen to build more brands and have marquee properties. “We have not shied away in investing in those big marketing opportunities, be it IPL, Jersey or more,” he said. Read more at: http://www.televisionpost.com/television...onsorship/ | TelevisionPost.com |
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25-02-2014, 08:43 PM
Post: #2
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RE: Star evaluating proposals for subletting Team India jersey sponsorship
Good Update Bro
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